Collaborative Project Clovr Studio
Collaborative self-promotional project done for a done in DES 302 course at USC for the spring 2025 semester. As a design team made up of five students, we were responsible for creating a brand identity for our collective design studio, Clovr Studio. Along with studio branding, we were to conceptualize, design, and produce a “self-promotional package” that represents the talents of each of the team members. In order to further expand our studio, we worked together to come up with a promotional event, as well as ideas on how we would further grow our online presence.
MISSION STATEMENT: Clovr Studio is a multidisciplinary creative design studio based in Los Angeles, specializing in visual direction, digital experiences, and interactive content. Through playful yet professional visual storytelling, we inspire imagination and growth — bringing a touch of luck every step of the way.
View the entire slide deck here. (Although we worked together, I have only included the assets that I mainly partook in below.)
Self-promotional package
For our self-promotional package, we designed bunny characters that each showcased our unique and playful spirit. These characters were then utilized in our business cards in which we each illustrated our own bunny character, as well as in a comic zine that was illustrated by one team member and storyboarded together.
Business card (front)Business card (back)
Comic zine “A day in the life at Clovr Studio” (risograph-printed)
Promotional event
Our promotional event was called “Spring Session” and it consisted of live music from musical artists that we worked with for branding, free design consultations, and free Clovr Studio merchandise. For this event, I participated in concept branding for the musical artists, which can be seen below. With another team member, I chose artists that we felt best matched our audience’s taste. After analyzing their music content and previous album designs and concepts, we then came up with new album concepts for each artist.
“Rays” album cover concept for Tuesday Beach Club“Rays” vinyl mock-up for Tuesday Beach Club
“Figured Out” album cover concept for mimi bay“Figured Out” CD mock-up for mimi bay
Online presence
As a way to increase our online presence, we “created” an Instagram account for our studio. Instead of simply mocking up an Instagram account, we focused on content posts that would entice followers and increase audience’s interest in our studio and work. Therefore, we made three short animated posts that count down the days for a hypothetical event, release, etc.
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